We have left no stone unturned to ensure that Seabee Beads fulfills its visions and business goals. We have decided to focus on two distinct groups of customers. One is the end consumer; the other is jewellery shops. The jewellery shops museum shops, jewellery stores will also be met through exhibitions and shows. We will pass our break-even point within the first year. The company expects its cash account to remain healthy. We have made plans to employ diligent workers after one year of opening and we plan to train them to align well with our business vision and ethics.
Seabee Beads will design and manufacture bead jewelleries. These jewelleries will take the form of pendants, bangles, waist beads, neck beads, and pins.
All of the products are designed and made by Jaime Clone. We will be using different shapes and sizes of bead material such as stone, bone, shells, glass, plastic, wood or pearl. We also plan to use different bead sizes, from under 1 millimetre 0. All our beads will be shaped by carving or casting, depending on the material and desired effect. Our mission at Seabee Beads is to make innovative pieces of art in form of beads, to attract and satisfy our customers.
Seabee Beads is founded and operated by Jaime Clone. Seabee will be formed as a sole proprietorship in Manhattan, New York City. Jaime Clone is well known as an expert in bead making. Even at a young age, instead of playing sports such as football and lacrosse, he would often find ordinary things lying around school and transform them into pieces of art. Most of his free time was spent crafting things, this is what he enjoyed.
Jaime pursued his undergraduate degree from the Cleveland Institute of Art CIA , where he studied and excelled in graphic design.
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He worked all through school at Melanie designs that did a wide range of design work including company logos, furniture design, and product design. After graduating, Jamie decided to tour the United States and find a perfect art he would enjoy doing all his life. While on his destiny-inspired tour he met Miranda Jones, a well-known bead maker in Chicago. He worked with Miranda for three years, an event that sealed his fate.
According to Jaime, within the time he worked with Miranda, he discovered and loved the art of bead making. Along the line he realized that he needed to develop his own business, specifically a bead making design and manufacturing business.
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Jaime moved out to Manhattan with his wife because of its mature market and economy. Jaime Clone within the one year will wear many different hats.
He will be designer and manufacturer of the beads. He will also handle all ordering of the raw material and sales of the pieces.
We at Seabee Beads plan to hire workers that are very qualified, innovative, customer centric, having good communication skills and are open to help us build a business that can compete in the industry. From our second year in business, we plan to hire qualified and competent hands to occupy the following offices;. We at Seabee Beads have taken our time to research the industry. We also understand that a business plan is not complete without a SWOT Analysis that analyses your flaws and strength. We also understand that the jewellery industry is composed of thousand upon thousands of people.
Some work and distribute locally, others have national distribution systems set up. Some artists will design products for larger companies to manufacture; others will design and make the pieces themselves. Our SWOT analysis noted all these and also outlined our strengths and advantage in the industry. The general jewellery industry, in spite of being a characteristically traditional domain, is not bereft of the ramifications of this modern day transformation, with more and more established brands making use of technology and innovation to stay ahead of the competition.
Customers, on the other hand, especially millennials, are now aware of trends. That is why experts believe that the jewellery industry will undergo a major upheaval in the coming year, to meet the very specific, growing demands of the market. We at Seabee a beads also understand that customers are growing smarter and more conscious about what they want, and as such, more and more brands are focusing on creating unique designs that appeal to their specific tastes and demands.
Also with the rise in the popularity of smart business and casual attire, people wish to pair their every day, work, and party outfits with the appropriate jewellery that defines their unique style, while also being comfortable to wear it for extended periods of time. This is why experts believe that in the coming year, there will be a high demand for light, daily-wear jewellery, owing to the practicality, comfort, and versatility that they offer.
We at Seabee Beads have noted that customisability jewellery has been one of the most prominent developments in the industry that has shaped the course of the marketplace. We know that customers are more open to experimenting, rather than sticking to traditional options, and as a result, we have positioned ourselves to offer them the same. Custom, hand-made jewellery has been rapidly gaining in popularity, and within the next year, is expected to dominate the entire industry. We also know that customers today are used to a wide range of options from which to make their choice, prior to the purchase.
They compare the prices, quality, design, and other factors governing the product to discover the one they like best. As such, the jewellery industry is striving to offer its customers a wide variety of products curated specifically to cater to their particular tastes and preferences. We at Seabee Beads plan to focus on two unique groups of customers. One is the end consumer, the other is jewellery stores and galleries. The galleries museum shops, jewellery stores will also be met through the exhibitions and shows. We believe that at these events, a long term relationship will be entered into so that the shops will become a retail distribution channel for Seabee Beads.
We believe that buyers are buying beads wholesale and reselling it to the public. Indeed some of the galleries are private galleries, some are artisan jewellery shops, and some are museum stores.
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We also agree that the sale margins are not as good compared to sales to individuals and there is also the expense of setting up relationships with the galleries to sell the art pieces, but galleries move a large quantity of work. We also want to point out that the galleries and stores that typically are interested in our work are more upscale and modern. We also believe that these individuals would then view the different available pieces on the website and place their order via the Web, phone, fax, or mail. From our analysis, the sale margins for individuals are greater because there is no distribution layer involved; it is direct from Seabee Beads to the end consumer.
The individuals that are typically attracted to this type of artwork are generally from cities and are fairly progressive. Our competitive advantage at Seabee Beads is the impeccable artistic skill of Jaime Clone. Although Jaime Clone does not have a monopoly of artistic skill, his level of creativity and expertise is encountered very infrequently. We at Seabee Beads believe that Jaime Clone will make use of his competitive advantage to make and design some wonderful pieces of art. Our competitive advantage in this industry will be based on creative, unusual designs.
Although this strategy can be replicated, it is not easy. Creative, unusual designs require skill. Indeed not everyone has artistic skill and Jaime is agreeably not the only one blessed with this skill, but irrespective of those facts, Jaime Clone is very skilled in what he does, and every piece that he manufactures incorporates an element of creativity that stands out from most jewelleries.
Our marketing strategy at Seabee Beads will be targeted at acquiring a wide range of galleries to carry and sell all our products. We plan to achieve these using two methods. The first is attendance and display at different shows. The shows are typically craft shows, art shows or art festivals. Statistics has shown that final consumers attend these shows; buyers from galleries attend these shows to meet artists and form relationships with them.
While our other method is travel to different galleries and speaking with the buyers or owners and showing them the unique products made by Seabee Beads. In addition to this method, a complete catalogue of our collection can be viewed and purchased over the Web. Managing Technology Costs in a Small Retail Bead Operation Many aspiring bead shop owners are hesitant to fully embrace technology because they have limited startup resources.
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Business Plans for Bead Shops If you're like most startup business owners, there aren't enough hours in the day to accomplish everything that's on your to-do list. Location Selection For the most part, bead shops target local customers. Look Over Competitors Before you open a bead shop in your area, it's a good idea to find out how strong the competition is.
Find Competing Bead Shops Is the local market large enough to support another bead shop?
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